Under 1500 Dollars at The Row: The Actual Starting Shelf
Most people assume the entry price at The Row starts somewhere north of three thousand dollars. Coverage clusters there, given that the Margaux and the Marlo photograph well and resell loudly. The genuine floor is much lower than that. Observed 2026 market prices put the start of the line at $590, with a real shelf of the row bags sitting between that figure and $1,500 — current catalogue, not outlet stock and not archive. At this level you surrender size and, usually, material weight, while keeping the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. What follows maps the shelf plainly, gives the observed prices, and marks the point where it stops being good value.
What the Entry Shelf Really Is
The sub-$1,500 group is not a diffusion line or a separate label, which is the first thing worth understanding. Every one of them is a catalogue piece sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. What is traded away is scale and material, not standards. A large structured calfskin bag simply does not exist at this price anywhere in the current line-up; what exists instead is either physically smaller, or made in one of the house’s lighter materials. That is an honest exchange rather than a compromise, and it is why this shelf is the usual starting point for anyone new to the row fashion vocabulary. It also means the shelf is shallow — cross row leather tote bags $1,500 and prices climb quickly through the Park Totes and the Bourse Clutch into the main range.
The Bags Under 1,500 Dollars, With Prices
Below is the shelf as observed in 2026, arranged from the least expensive upward. Take every number as a market observation rather than an official tariff: the brand publishes no master price list, and stockists differ. Because sizes and colourways rotate through stock, a model listed here can be temporarily unavailable without having left the line. Two entries carry a second price because another size has been observed at that figure. A price dramatically below these numbers is a warning sign, not a discount, and that holds for every listing of the row for sale you encounter secondhand. Start with the right-hand column if you are shopping by function rather than by budget.
| Bag | Observed 2026 price | Shape |
|---|---|---|
| Double Travel Wallet | $590 | The flat wallet, and the lowest-priced way in |
| Boone Tote | $900 | A light tote in the smaller size |
| Cecily Mini Tote | $950 | Hand-carried mini tote |
| Ray Pouch | $950 / $1,100 | Zip pouch, two sizes observed |
| Large Boone Tote | $950 | Boone in the bigger body |
| Travel Pouch | $990 | The flat travel case |
| Sally | $1,000 | A small bag, and the first four-figure step |
| 90’s Bag | $1,090 | Soft shoulder bag; one of the signature silhouettes |
| Brian Tote | $1,100 / $1,200 | Tote in two observed sizes |
| Mini Barn Tote | $1,200 | A compact tote |
| N/S Park Crossbody | $1,290 | Crossbody in the Park family |
| Lori | $1,350 | The shoulder bag |
| Rene Crossbody | $1,350 | Crossbody bag |
| Half Moon | $1,390 | Crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | The structured compact clutch |
| Idaho | $1,420 | Top handle, and an XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | The shoulder cut of the 90’s silhouette |
If You Want a Real Bag Rather Than an Accessory
Pouches, wallets and mini formats make up half the shelf, so the question worth asking is which of these works as a daily handbag. Three entries stand out on the observed line-up. The Half Moon at $1,390 leads, since it is a signature silhouette and not a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a number worth quoting carefully, as published measurements conflict between sources. A leather variant of the same bag has been observed at $1,690 through a stockist, which shows how quickly the material step moves you off this shelf. At $1,090 the 90’s Bag is the second real handbag on the shelf, and it holds one of the four silhouettes that anchor the whole catalogue. The Brian totes at $1,100 and $1,200, along with the Boone pair at $900 and $950, handle the carry-everything role for less money, if a tote works for you.
If You Would Rather Start as Small as Possible
Some buyers want the construction rather than the silhouette, which is a perfectly legitimate reason to start at the very bottom. For the least money the brand asks for anything, the Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand. The Ray Pouch at $950 and the Travel Pouch at $990 do the same job with a little more presence, and both live inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 mark the point where a small object begins behaving like a bag. None of these will be mistaken for a Margaux, and none of them carry the resale profile that the signature shapes do. What they buy is direct experience of the material standard before committing four or five thousand dollars to a row bag you have only seen photographed.
Where the Money Is Going at This Level
It helps to know what is being funded when the price is under $1,500, because the answer is not the same as at the top of the range. The construction standards are shared: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. Quantity and grade of material change, as does the amount of hand-finishing a smaller panel requires. That is why a pouch and a large structured top-handle can come from the same workshop discipline and sit four thousand dollars apart. Listed below are the practical consequences for a first purchase. None amounts to a deal-breaker; each is simply part of what the entry shelf is.
- Smaller formats need less hardware, the very place a lot of cost sits on the bigger bags
- Lighter materials are less serviceable over time than structured calfskin
- Non-leather pieces — canvas, nylon, sisal — cope least well with water and wear
- Shape holds less dramatically on a small bag, so the structural signature reads less clearly
- Later on, seasonal colours discount hardest, and that holds at every price point in the range
What the Entry Shelf Does Secondhand
Resale is the reason many buyers look at this brand at all, so it deserves a straight answer rather than a sales pitch. The Rebag CLAIR 2025 report put The Row at 97% brand-level value retention, a first crossing into the top tier that left it behind only Telfar, Hermes and Goyard. Inside that figure, the Half Moon shoulder was recorded at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. The 90’s Bag has been singled out as a riser too, with reported eBay search volume up around 55% year on year as of April 2025. None of that is investment advice; it is observed market behaviour, and it is concentrated narrowly, with black and neutral calfskin in the signature silhouettes holding value while canvas, nylon, sisal and seasonal colours discount. Two of the strongest performers on record therefore start on or near this shelf, which is unusual for an entry tier.
A Buying Sequence That Works

For anyone approaching the range for the first time, sequence matters more than budget. The mistake is buying the cheapest thing available and concluding the brand is overpriced, because a $590 wallet cannot demonstrate what a structured bag does. Better to start with function, check the silhouette against your real carry, and look at the number only after that. New from the brand’s own store or an established multi-brand retailer removes authentication risk altogether, worth something at this price. Buying secondhand, stick to the platforms that authenticate in hand and stay sceptical of anything far below the figures above. The order below is the one that produces the fewest regrets among first-time buyers of row handbags.
- Choose the format before anything else: tote, shoulder, crossbody, clutch or pouch
- Shortlist only the entries in that format from the table above
- If you can, handle one in a boutique or stockist, as these bags photograph badly
- Pick black or a neutral if resale matters to you at all
- Buy new at this level unless the secondhand saving is genuinely substantial
- Read anything priced in the low hundreds as a counterfeit signal rather than a bargain
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