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A Comprehensive Guide to The Row Bags and the Collection

Most high-end handbags broadcast their house before you have finished looking at them. The Row does the opposite entirely, and nearly everything about how its bags are designed, priced and resold follows from that one choice. Mary-Kate and Ashley Olsen launched the label in 2006 and named it after Savile Row in London, the street that gave tailoring its vocabulary of restraint. The base is in New York City, alongside a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Beyond the brand’s own webstore and a short list of stockists, selling takes place in its own boutiques in Los Angeles, New York, London, Paris and Amagansett. Take this as a row bags overview, covering the families that matter, the specifications that divide them and what each one costs. Read each number that follows as a market price observed in 2026 rather than an official price list, since the brand publishes no such list.

How to Recognise a The Row Bag Without a Logo

The line carries no exterior logo plaque and no monogram, so you read these bags by silhouette, proportion and construction instead. A small, discreet exterior stamp is placed low on the bag’s side and is designed to disappear into the leather rather than break it up, with a second stamp repeated inside. Hardware is palladium-plated and finished matte or brushed, so it takes in light rather than bouncing it across a room. Linings count as materials in their own right, so nappa, lambskin, calfskin and cotton herringbone line the interiors that a logo jacquard would do elsewhere. The same instinct that governs the label’s tailoring, where a garment is judged by its line rather than its label, is applied without dilution to the bags. Made in Italy is listed on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• Nothing branded outside: no plaque, no ysl monogram, no logo-stamped hardware
• Matte or brushed palladium-plated fittings instead of high-polish gold tone
• Interiors lined in nappa, lambskin, calfskin or cotton herringbone
• One discreet exterior stamp set low on the side and a second, crisp one inside

The Margaux Family: What Is What, and Why Shopping It Is Hard

Say the brand’s name and the Margaux is what appears, yet it is currently the least straightforward corner of the collection to shop. The Soft Margaux 10 is observed at $3,650 and is built in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches on a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. The Soft Margaux 12 carries the same construction at $4,350, measures 12 x 9 x 7.5 inches and throws in a zip pocket. At $4,900, the Margaux Shoulder 12 is its own shape, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels at 14.75 x 9 x 5 inches. Selfridges lists a Margaux 17 in leather and canvas, and a Soft Margaux 15 is also around, although neither has a reliable retail price. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now occupy its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags

The Park family is the volume engine of the line and the most common first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, with the spread inside each size tracking material and finish rather than capacity. Small and Medium Park Tote run $1,450 to $1,620, the Park Tote Three occupies $1,750 to $2,400, and $2,490 buys the XL Park Tote. The cost of a The Row tote bag rise steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Suede is the costliest choice among the top handles, because India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 comes in at $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho occupies the value end at $1,420. Shoulder styles cover just as much ground, running from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.

Small Bags, Clutches and the Entry Tier

Nothing is stripped down at the bottom of the range: the most affordable row handbags are smaller problems solved with the same care as the expensive ones. At $1,090 the 90’s Bag has become the collection’s quiet cult object; the Half Moon is observed at $1,390, and one stockist lists a leather variant at $1,690. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. The Bourse Clutch at $1,590 shows how much construction goes into the cheaper end, with a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Beneath it come the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above that come the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands Made Simple

A three-band split describes the collection closely enough for shopping purposes, and they hold across every category. Roughly $590 to $1,500 is the entry band, the place where most buyers meet the brand. The Park totes, most shoulder bags and the better clutches occupy the middle band, roughly $1,550 to $3,500. The Margaux family, the India and Agnes top handles and the Marlo totes fill the top band, roughly $3,600 to $6,900. One rule applies to all three, because suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.

Discontinued Models You Will Only See on Resale

Bags no longer sold new account for a large part of the label’s reputation, so being able to name them changes how you read the secondary market. The Bindle is the best known, a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. Grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets make up the Camden, at approximately 9 x 12.5 x 5.25 inches. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 are also around, though none carries a reliably documented retail figure.

Resale, Authentication and Care

Take the numbers below as observed market behaviour rather than investment advice: the resale picture is unusually strong. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.